We’re collaborating with AT&T on the It Can Wait campaign that is so very important to us. Let yours be one of the 20 million pledges to never drive distracted. No matter what it is…It Can Wait.
I will never forget the moment I brought my first newborn baby home from the hospital. I placed her carefully into the car seat and made sure every single harness, strap, and buckle was securely fastened.
I got into the drivers seat, buckled my seat belt and looked at her in the rear view mirror. The most overwhelming feeling of love washed over me and a responsibility so palpable descended on my shoulders. I was in charge of this tiny being.
20 Million Strong
Last January we introduced AT&T’s It Can Wait campaign, a global movement to spread the message that distracted driving is never okay. No matter what the text, notification, or alert…it is not as important as the people in the car with you.
Since its debut, 20 Million pledges have been made to put the phone down while driving. That’s 20 million people decisions that It Can Wait. Incredible!
If the people in your car are important to you, take part in the 20 Million Pledges celebration by joining the #ItCanWait conversation on Twitter and take the pledge now! Join the movement that is making a difference in our fast-paced, smartphone-centered world.
The Tipping Point
Taking the It Can Wait pledge doesn’t mean that we’re perfect, but we’re trying. Over the course of this year, I’ve tried to be more aware of how often I reach for my phone. It’s a lot.
The tipping point happened when I read McNeil’s story. A handsome young man who should be going on dates, soaking up college, and getting his pumpkin patch ready right now won’t be able to do any of those things because sadly, another driver was texting while driving.
I remembered that promise I made to my baby that day I drove her home. Now, when I glance in my rear view mirror, four little people who have my eyes all smile back at me. It’s my responsibility to keep them safe. I made a promise then and I can make a similar promise now.
In January, I took the It Can Wait pledge and although I haven’t been perfect, those three words have made me so much more conscientious of where my phone should be while I’m in the driver’s seat. It. Can. Wait.
Making a Change
Smart phones are a huge part of our lives and probably always will be. And that’s okay! But when you get behind the wheel, It Can Wait means:
Making a Difference
We can make a difference. We can keep our children safe and prevent fatal accidents by putting an end to distracted driving. Smartphones are here to stay, but through our example, we can teach the next generation of drivers—our children—that their phones can wait. The AT&T It Can Wait campaign is 20 million pledges strong and counting on you. Let’s share this message and help get millions more.